Jazz’s Tamasha Smashes Records During the ICC Champions Trophy 2025!
Tamasha, the digital entertainment platform by Jazz, absolutely crushed it during the ICC Champions Trophy 2025, setting new records for cricket streaming and cementing its place as *the* go-to destination for live sports and digital entertainment in Pakistan. We’re talking a mind-blowing 22.3 million monthly active users (MAUs)!
Tamasha is changing the game for how Pakistanis experience cricket. The platform delivered a truly immersive and interactive viewing experience, letting fans feel like they were right there in the action. With a peak of 10.1 million daily active users (DAUs), Tamasha ensured everyone could catch every thrilling moment of the tournament, complete with live chats and gaming features to keep the audience hooked.
Aamer Ejaz, President of Digital Platforms at Jazz, commented on this incredible achievement: “Tamasha is redefining how Pakistan experiences live sports, making cricket more immersive and accessible than ever. The overwhelming engagement during the ICC Champions Trophy 2025 reflects our commitment to innovation and user experience. And not just sports, our users can access more than 90 Live TV channels, trending movies and shows, and short-form content.”
But it’s not just about the viewers – Tamasha’s success is also creating huge waves commercially. More and more brands are flocking to Tamasha as their preferred advertising platform, drawn by its massive reach and engagement. The platform delivered over 1,200 minutes of ad airtime, a staggering 217 million ad impressions, and an impressive 7 million organic click-throughs on Google Search in just 28 days! It also consistently ranked No.1 on both the Google Play Store and Apple App Store throughout the tournament.
What’s truly impressive is Tamasha’s widespread appeal. The platform boasts a diverse user base, with 66% male and 34% female users, and a near-equal split between urban (52%) and rural (48%) viewers. The significant female engagement and rural participation demonstrate Tamasha’s expanding reach across all demographics.
Tamasha’s growth is showing no signs of slowing down. In 2024 alone, the platform delivered a whopping 12.5 billion minutes of content, hosted 250 days of live action, and expanded its on-demand library to over 3,900 hours. A single match attracted a record-breaking 9 million viewers, fueling a 70% year-on-year growth. It’s clear that Tamasha is on a trajectory to achieve even greater milestones!